To ask a question, you can submit here:
https://shanman.tips/ask-your-podcasting-question

Today’s live broadcast will cover Search Engine Optimization for podcasters. We will go over some basic techniques as well as some advanced techniques to gather organic traffic to a podcast that will help grow an audience.

Don’t forget to hit the REMIND ME button on the video player to have YouTube notify you went I go live.

⬇️⬇️⬇️⬇️⬇️ More helpful resources below! ⬇️⬇️⬇️⬇️⬇️

����GRAB A COPY OF MY ESSENTIAL EQUIPMENT GUIDE TO START YOUR OWN PODCAST:
http://www.theshanman.com/p/quickstart-guide-to-podcasting

��GET MY NEW E-BOOK, 6 CLEVER WAYS TO MONETIZE YOUR PODCAST! Use coupon code YOUTUBE16 for 16% off at checkout:
https://www.theshanman.com/Monetizing-Your-Podcast-EBook

��LAUNCHING A PODCAST BUT DON’T KNOW THE EXACT STEPS TO TAKE BEFORE LAUNCH? DOWNLOAD MY LAUNCH CHECKLIST HERE:
http://www.theshanman.com/podcast-to-do-checklist-c

�� ENROLL IN MY TRAINING TO LEARN HOW TO EDIT YOUR PODCAST LIKE A PRO! Use coupon code YOUTUBE47 for 47% off at checkout:
https://www.theshanman.com/store/LPDmMcbs

��LISTEN TO MY NEW PODCAST, THE SWING SHIFT SIDE HUSTLE.
This is a podcast dedicated creatives like you who are looking for that extra spark of inspiration through the stories of other creatives. Links to listen are below:

Website: https://www.theshanman.com/pages/sssh
Apple Podcasts: https://shanman.tips/ssshapple
Stitcher: https://shanman.tips/ssshstitcher
Spotify: https://shanman.tips/ssshspotify
Google Play: https://shanman.tips/ssshgoogle
Podbean: https://shanman.tips/ssshpodbean

#podcasting #podcasttutorial #podcasthelp

Podcasts are becoming an increasingly popular medium for marketers and businesses to reach their target audience. With the rise of podcasting, it is important to understand how to optimize your podcast for search engines in order to increase visibility and reach more listeners. In this guide, we will cover the essential elements of podcast SEO and provide actionable tips to help you improve your rankings in search engines like Google.

Keyword Research
The first step in optimizing your podcast for search engines is to conduct keyword research. This will help you understand what terms and phrases your target audience is searching for and how you can target those keywords in your podcast.

There are a number of tools available for keyword research, including Google Keyword Planner, SEMrush, and Ahrefs. Start by identifying a list of relevant keywords that are relevant to your podcast and its topic. Once you have a list of keywords, you can use them to optimize your podcast’s title, description, and episode titles.

Optimizing Your Podcast’s Title and Description
The title and description of your podcast are critical elements in determining your podcast’s search rankings. Your title and description should accurately reflect the content of your podcast and include the keywords you identified in your keyword research.

When crafting your podcast’s title, make sure it is compelling and includes your primary keyword. Your description should provide a clear and concise overview of your podcast’s content, and should include your primary keyword as well as any other relevant keywords.

Optimizing Your Episode Titles
In addition to optimizing your podcast’s title and description, it is important to also optimize your episode titles. Episode titles should accurately reflect the content of the episode and include relevant keywords.

When creating episode titles, consider using a format that includes the episode number, episode title, and primary keyword. This will make it clear to search engines what the episode is about and help it rank for relevant keywords.

Submitting Your Podcast to Podcast Directories
Submitting your podcast to popular podcast directories like Apple Podcasts, Spotify, and Google Podcasts can help increase visibility and drive more listeners to your podcast.

When submitting your podcast to directories, make sure to include accurate and detailed information about your podcast, including its title, description, and episode titles. This will make it easier for search engines to understand the content of your podcast and help it rank for relevant keywords.

Creating a Podcast Website
Having a dedicated website for your podcast can also help improve its search rankings. Your podcast website should include detailed information about your podcast, including its title, description, and episode titles. Additionally, it should include a link to your podcast’s RSS feed, which will allow search engines to easily crawl and index your podcast’s content.

To further optimize your podcast website for search engines, consider including a blog section where you can post transcriptions of your episodes, as well as additional content related to your podcast’s topic.

Conclusion
Podcast SEO is an essential aspect of reaching more listeners and growing your podcast’s audience. By conducting keyword research, optimizing your podcast’s title, description, and episode titles, submitting your podcast to directories, and creating a dedicated website, you can improve your podcast’s search rankings and reach more listeners.

By following the guidelines in this guide and utilizing the tips provided, you can improve your podcast’s search visibility and reach more listeners. Additionally, by creating a podcast website and including a blog section, you can provide additional value to your listeners and increase the chances of your podcast appearing in search results.

One important thing to remember is to keep your podcast’s content fresh and up-to-date. Regularly publishing new episodes and updating your website with fresh content can help keep your podcast relevant and improve its search rankings.

Another important aspect to consider is building backlinks to your podcast’s website. Backlinks are links from other websites that point to your podcast’s website. The more high-quality backlinks you have pointing to your website, the higher your website will rank in search engines. Building backlinks can be done by guest blogging, submitting your podcast to podcast directories, and reaching out to other websites to ask for a link back to your podcast’s website.

In conclusion, podcast SEO is a crucial aspect of reaching more listeners and growing your podcast’s audience. By following the guidelines in this guide and utilizing the tips provided, you can improve your podcast’s search visibility and reach more listeners. Remember to keep your content fresh, regularly publish new episodes, and build backlinks to your podcast’s website.

In this blogging course, you’ll learn how to grow traffic to your blog and turn it into a customer acquisition channel for your business.

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Additional Blogging Resources

Complete SEO Course for Beginners: Learn to Rank #1 in Google ► https://www.youtube.com/watch?v=xsVTqzratPs

Use These Blog Post Templates to Write Better SEO Content ► https://www.youtube.com/watch?v=fEaoxnf9KNE

Content Writing for SEO: How to Create Content that Ranks in Google ► https://www.youtube.com/watch?v=8BdZ0dUu7VQ

Content Marketing For Beginners: Complete Guide ► https://www.youtube.com/watch?v=0R_3iarc8IA

Content Marketing and Blogging Tutorials ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5dP7r3VJY_RXCQ84StTXv

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In this free blogging course, you’ll learn content marketing tactics and blogging strategies that helped us to grow the Ahrefs blog from 15,000 visits per month to 150,000 visits per month.

You’ll find out why most blogs fail and how you can avoid mistakes the newbie bloggers make. And learn keyword research strategies and the best optimization tactics.

On top of that, you’ll learn content promotion and link building strategies that work for blogs and help you get consistent passive traffic.

Watch the course and put these tips, tricks, and strategies into practice to grow your blog traffic and the revenue of your business.

Here’s the list of lessons in this blogging training with the timestamps:

0:00 Intro
2:39 1.1 What Should You Focus On?
4:39 1.2 Three Customer Acquisition Channels That Actually Work
8:57 1.3 The #1 Reason Why Most Blogs Fail
15:32 2.1 What is the Spike of hope and Why is it Overrated?
20:12 2.2 How to Grow Your Blog: Two Strategies That Work
24:56 2.3 How Often Should You Blog? “Publish More Often” Myth Busted
28:23 2.4 How to Convert Blog Traffic into Email Subscribers
30:59 3.1 The #1 Mistake New Bloggers Make
35:06 3.2 How To Determine The Traffic Potential of a Keyword
40:56 3.3 Keyword Research: How To Target The Right Keyword
44:47 3.4 Keyword Difficulty: How Hard is it to Rank in Google?
51:24 3.5 How to Use Ahrefs’ Keyword Difficulty Metric
55:26 4.1 How to Find Great Blog Topics to Write About
1:00:39 4.2 How to Generate Hundreds of Keyword Ideas From Keyword Research Tools
1:05:24 4.3 How to Find Keywords Your Competitors are Ranking For
1:08:23 4.4 How to Find Low-Hanging Content Ideas
1:12:41 4.5 How to Prioritize Your Content Ideas
1:17:42 5.1 What is Search Intent and Why Is It Important?
1:23:41 5.2 How To Optimize Your Content For Your Target Keyword
1:28:12 5.3 How To Optimize Your Content to Rank For More Keywords
1:32:10 5.4 How to do a Content Audit for Your Blog
1:35:07 6.1 Why Your Blog Content Has to be Great
1:39:57 6.2 How to Create High-Quality Content That Gets Shared
1:47:12 6.3 How To Create Unique Content That Stands Out
1:50:57 7.1 Do You Always Need Backlinks To Rank?
1:58:11 7.2 How To Create Content That Attracts Backlinks
2:03:37 7.3 The “Secret” To Acquiring Tons of Backlinks
2:07:34 8.1 Content Promotion: 4 Common Beginner Mistakes
2:19:59 8.2 6 Content Promotion Strategies That Actually Work
2:26:30 8.3 How To Compete With Big Brands in Google
2:29:34 9.1 4 Link Building Strategies That Work For Blogs
2:35:49 9.2 How To “Steal” Your Competitors’ Backlinks
2:43:55 9.3 How To Build Backlinks With Advanced Guest Blogging Tactics
2:52:18 9.4 4 Guest Blogging “Hacks” For Maximum Results
2:56:46 10.1 How To Promote Your Content Using Email Outreach
3:03:59 10.2 How To Find Thousands of High-Quality Outreach Prospects
3:13:58 10.3 How To Write Effective Outreach Emails

#bloggingcourse #bloggingforbusiness #contentmarketing

Be sure to subscribe for more actionable marketing and SEO tutorials.
https://www.youtube.com/AhrefsCom?sub_confirmation=1

STAY TUNED:
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2022 is here and so is the era of machine-influenced SEO.

With so many new algorithm changes, futuristic “AI” theories, and the importance of user intent pulling at your attention, how do you know what to focus your energies on?

What strategies will help you dominate on the SERPs and earn more revenue in 2022?

Miranda Miller, Managing Editor at Search Engine Journal, joins me on the SEJ Show to help give you a clear north star into SEO for 2022.

In this podcast, you’ll discover the top trends as well as gain valuable insights from our ebook that tapped into 44 of our industry’s top SEO professionals.

The generation that grew up with the internet, digital natives, are looking for change, they’re looking for something that’s different from the status quo. –Loren Baker. 10:08

It’s super important to make sure that the information you’re relying on to formulate your own strategy is credible. It changes quickly, so make sure you’re not going off something that happened five years ago. I think we’re only going to see that pace of change speed up this year, so keep your ongoing learning sharp.–Miranda Miller, 50:03

The one thing I always tell people about SEO is you have to be on top of trends, you have to be on top of things that are new, you just have to stay ahead of the curve.–Loren Baker, 50:20

[00:00] – About Miranda’s background in SEO.
[04:47] – How did SEJ find the contributors for SEO Trends 2022?
[06:00] – What are the SEO tactics to throw out in 2022?
[08:53] – IndexNow: An important topic to look out for.
[15:38] – Trend: EAT and quality content.
[19:42] – Is EAT an extension of the Google Authorship Program?
[23:15] – Can you have content quality without EAT?
[24:00] – Will human SEOs be replaced by AI?
[27:06] – Practical examples of using AI.
[29:43] – All about visual content, images, and the need to be original.
[40:55] – What will MUM bring us this year?
[49:32] – Other trends to keep an eye on.

Resources mentioned:

SEO Trends Ebook
https://www.searchenginejournal.com/seo-trends-2022/

How To Use Python For IndexNow API Bulk Indexing & Automation
https://www.searchenginejournal.com/indexnow-api-python/429726/

Ranking Factors Ebook
https://www.searchenginejournal.com/ranking-factors/

There’s so much content on the web now that the bar is high, like average is not good enough anymore. So if you’re creating average content, you’re gonna get average ranking – someone’s doing better than you.–Miranda Miller, 20:32

We’re on the verge of going from predominantly one search engine to many search engines. It just feels that way. And we’re at a time of change right now – with things like crypto, the metaverse, web three, I haven’t seen this much excitement since the late 90s.–Loren Baker, 9:32

I think one thing that Google has done over the past couple of years, which has been fantastic with their updates, especially your money, your life, or your health-oriented updates, is making sure that the information that people are reading is coming from a credible source.–Loren Baker, 18:21

For more content like this, subscribe to our YouTube channel: https://www.youtube.com/user/searchenginejournal

Are you looking to keep up with current and effective digital marketing today? Check out https://www.searchenginejournal.com for everything you need to know within the digital marketing space and improve your skills as an internet marketer.

Connect with Miranda Miller:

Miranda is a talented writer, editor, and marketer with over 15 years of experience in the digital space. Her passion lies in the planning and execution of engaging content for SMBs as well as enterprise-level organizations looking to reach out into their communities through content.
SEJ is lucky to have such a passionate and dedicated Managing Editor in Miranda Miller. She’s made it her life’s work, not only working as an entrepreneur but also raising children while traveling around on occasion!

Connect with Miranda on LinkedIn: https://www.linkedin.com/in/mirandamillerwrites/
Follow her on Twitter: https://twitter.com/mirandalmwrites

Connect with Loren Baker, Founder of Search Engine Journal:

Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker