Google: Accessibility Not A Direct Ranking Factor

Google: Accessibility Not A Direct Ranking Factor

Google says website accessibility is not a direct ranking factor because it’s difficult to quantify.

What if you could rank #1 in Google?


What do you think would happen if your content was the first thing people saw when they searched in Google?

They would click on it, naturally!

Imagine what that could do for your business – more traffic, more leads, more sales.

Well… not necessarily, if you don’t have a clear strategy. And it’s not so easy to get to #1 either.

So what does it really take to rank in Google AND ensure that grows your business?

We walk through it all step-by-step in our new white label course:

Small Business SEO Master Class

Want to learn more? Tune in on:

Thursday, May 5th – 12 pm ET

Sarah Arrow and I will share tips, give an overview of our exclusive white label course, answer your questions, and give you a peek inside.

See you there 🙂

Accessibility with Marcy Sutton – The State of the Web


In this episode of the State of the Web, Rick Viscomi talks with Marcy Sutton (Head of Learning at Gatsby Inc) about web accessibility. Learn about what accessibility means, the impact of the Domino’s ruling, and more in this episode!

Links:
“Accessibility, the future, and why Domino’s matters” (Ars Technica) → https://goo.gle/2N5iJcL
Axe core → https://goo.gle/39NILLk
Lighthouse Accessibility audits → https://goo.gle/2ZZ0U4o
Accessibility report on HTTP Archive → https://goo.gle/2uq16Op
Accessibility chapter of the 2019 Web Almanac → https://goo.gle/2T2ZtQY
WebAIM Million → https://goo.gle/36BJPzW
Smashing Book 6, including Marcy’s chapter titled “Accessibility In Times Of Single-Page Applications” → https://goo.gle/2FqXzSg
The “inert” attribute → https://goo.gle/2QTME99
Accessibility statements → https://goo.gle/2QuSXRs
The A11y Project → https://goo.gle/35yDmVl
Web accessibility course on Udacity → https://goo.gle/2QTZjsr
Marcy’s accessibility resources → https://goo.gle/2N0QbkI
WebAIM → https://goo.gle/37KuaOY
Deque University → https://goo.gle/2QT3Yem
No Mouse Days → https://goo.gle/2ZXrDye

Nektarios Paisios on accessibility on the State of the Web 2019 → https://goo.gle/39Sgx2n

The State of the Web → https://goo.gle/2nBiwEL
Subscribe to Google Chrome Developers → https://goo.gle/ChromeDevs

How to Optimize For Google’s 200 Ranking Factors (And Watch Your Rankings Skyrocket)


There’s over 200 factors in Google’s algorithm. So how do you ensure that your site is buttoned up when you don’t have the time, and even have the energy to learn all the 200 factors? Today I’m going to teach you how to optimize your on-page SEO.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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Now the first thing that we’re going to end up doing is heading over to Ubersuggest. And you can go to neilpatel.com/ubersuggest or just ubersuggest.com. And then I want you to type in your domain name and click search.

Now, if you don’t have much traffic, you may see a blank screen that tells you, “Hey, let’s fix your site errors.” That’s if your site is new and has barely any traffic. Instead, go to the sidebar. Look at SEO Analyzer, click on Site Audit. In this report, it’ll crawl your whole site.

First off, it’s a little bit too hard to learn all of them. So what you just want to do is try to optimize and get your SEO score above 80.

And then, of course, you’ll see organic monthly traffic, keywords, how many backlinks you have, and how many pages crawled, things that are broken, issues, blocked, redirects, healthy. And I want you to first start off with the critical errors.

In general, the average webpage that ranks on page one of Google contains 2,200 words. Some of the pages should be fixed, and some of them don’t. And the reason I say that is with this, and this is an issue with low word count, some of your pages could be on, let’s say, “How to tie a tie.” Do you really need 2,200 words on how to tie a tie, or even 500 words? Not really, you just need some images, maybe even a video, and that’s it.

And the list goes on and on, six pages returned 400 errors, and there are 404, which means I’m linking to them internally from other pages, which is not good. So I need to fix that. 38 pages where the title’s too short, breaks them down, tells me what they are. I should probably make my titles, like this one blog, longer.

And then what you’ll want to do is verify that you fixed these issues, and then click recrawl, which then recrawls your website, goes through every single page, which can take time especially if you have a big site. It doesn’t just crawl your website in one second, and the reason being is if it crawled it too fast, it would be too many requests to your servers, which can impact the user experience for other users who are naturally visiting your website.

But as it takes time, crawls your page, and then you’ll get an updated SEO score. And you can see, “Hey, did these fixes help? Do I still need to go back and adjust them. What am I doing right? What am I doing wrong?” And that’s it.

And if you do that, you can optimize your site and they’ll start improving your numbers over time. And you can see if your score has improved, decreased, but this is how you optimize for the 200 factors, that 200 plus factors that Google has, because we’re inputting them in our systems as they release data.

And Google gives us hints on what’s affecting their algorithms, and what people are running experiments on, and what we’re running experiments on to seeing what’s working and what’s not. And we’re taking all that data and putting this into this tool, so you, yourself don’t have to learn it.

And you can just do this, run this report, and you’ll be off and to the races.

Now, if you have any questions, leave a comment.

Let me know, and we’ll do our best to help you out and get your technical issues solved.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/WgAjHAnrGqU

#SEO #NeilPatel #ranking

The Effective Ranking Factor That Google Doesn’t Want You to Know About


If you want to grow your rankings, what do you do?

You build links, optimize your on-page code and you improve your user metrics.

But there is one other metric that is really important that impacts rankings. It’s branded queries.

The more people typing in your domain name and brand the higher your rankings will grow as long as they click on your search listing.

I used to rank on page 2 for “online marketing” and now I rank on page 1 for “online marketing”. The only differences is that I have more brand queries.

Over the years more people have been Google my brand name and this has caused my rankings to spike. But for this to be impactful you need to continually grow your brand.

The way you do this is by consistently blogging, marketing, participating on the social web and growing your name within your community.

If you are unsure of why you need to build a strong brand, think of this scenario. If both BMW and GM both have millions of backlinks, who should Google rank first? A lot has to come down to brand queries as this tells Google which car manufacturer people prefer.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/